brand – Charleston PR & Design

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Don’t Gamble Away Your Brand Name: Buy Domain Names and Hold ‘Em

March 25, 2015, 7:27 am

How valuable is your brand name? You may think you’re not a gambling person, but if you don’t own all your brand’s top level domain names, you’re sitting at the table, and throwing away all your aces....

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As a Leader, Brand Identity is Reflected in Your Presence

November 13, 2014, 7:03 am

Mismatched shoes may not be a reflection of brand, just an embarrassment. By: Charlotte L Your personal appearance is your brand identity We’ve all had the experience — at the end of a long day...

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Being Too Cheap Hurts Your Brand

February 21, 2013, 3:00 am

Don’t get caught with your pants down A colleague recently announced his rebranding. He invited me via an email to take a look at his new branding and “soon to launch” website. Upon visiting the site,...

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Tips for a Successful LinkedIn Group

April 17, 2012, 9:16 am

LinkedIn Groups LinkedIn is one of the most powerful social media tools for business to business use. If you want to establish or enhance your business’s reputation, polish your personal or...

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Do you make promises you can keep?

April 18, 2011, 11:19 am

Growing up in a small town in South Carolina meant that everybody knew everybody’s business. So, when a cheating spouse was spotted slipping around with someone other than their lawfully wedded...

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FastCompany asks, “Daddy, what is a brand?”

May 11, 2010, 5:33 am

Branding explored Tonight I’ll be leading a workshop at the Charleston Center For Women with Shauna Heathman of Mackenzie Image Consultants. We’ll be speaking about how to discover your personal brand....

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